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Case study · Automotive dealership website

GS Automobile
Rheinland.

One coherent digital presence for vehicle sales, trade-in and online purchase requests. Below: how it is designed, how users move through it, and what it delivers.

Visit gsauto.de
Custom websiteVehicle searchDigital trade-inSEO & GEO2023 – July 2026

What the site delivers

Three points that matter.

01

Top rankings on Google

Many vehicles reach first place for local “model + city” searches — often within days of going live.

02

Visible in AI answers

GEO optimisation: ChatGPT, Perplexity and Google AI Overviews surface the dealership by name.

03

Leads without commission

Buyers land on the dealership’s own site instead of a paid marketplace listing.

Rankings depend on model, location and competition and cannot be guaranteed. These are real results from this project, not a promised outcome.

01 / In detail

A first impression with character.

The dealership and its cars are front and centre. The landing page combines a generous hero motif with an immediate entry point into the vehicle search — no detour, no clutter.

  • Dealership and brand instantly recognisable
  • Direct entry into the live inventory
  • Services reachable from the first screen
Landing page of GS Automobile Rheinland with hero motif and vehicle search
Project view · Inventory data shown is part of the screenshot.

02 / In detail

Find vehicles. Understand the details.

The inventory view pairs vehicle photos with price, key specs and useful filters. Contact options stay attached to the individual car — right where the interest actually happens.

  • Clear, fast filtering
  • Relevant data at a glance
  • Vehicle-specific contact paths
Vehicle search with filters, photos, prices and contact options
Project view · Inventory data shown is part of the screenshot.

03 / In detail

Selling a car starts online, too.

A guided flow helps owners describe their vehicle step by step. Visual body-type selection and a progress indicator turn what is really a long form into something people actually finish.

  • Step-by-step data entry
  • Visual vehicle selection
  • Visible progress keeps drop-off low
Trade-in form with body type selection and progress indicator
Project view · Inventory data shown is part of the screenshot.

04 / In detail

Found on Google — and inside AI answers.

Every vehicle is generated as its own structured page, so the inventory matches exactly how buyers start searching: model first, then city. The same clean markup makes the cars machine-readable for AI search.

  • One dedicated URL per vehicle
  • Built for local “model + city” searches
  • Structured data (JSON-LD) and a dynamic sitemap
Overview of immediately available vehicles at the dealership
Project view · Inventory data shown is part of the screenshot.

Stack

Built with.

Frontend

React / Next.jsTypeScriptTailwind CSS

Backend

Node.jsAPI routesPostgreSQL

Integration

cargate360 (DMS)JSON-LDDynamic sitemap

Interested in something similar?

I build products like this end to end — from data model and backend to the interface people actually use. Happy to walk you through the details.

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